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Big ideas from a little fish

16 WHAANGA ROAD, WHALE BAY RAGLAN

The Pressery

The Pressery Category Brand Development/Illustration/Packaging Client The Pressery. Challenge To develop a brand that would sit...

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The Pressery

Category Brand Development/Illustration/Packaging
Client The Pressery.

Challenge

To develop a brand that would sit well on a super market shelf, appeal to the customer and stand-out from the crowd. This brand needed to be modern, work well across all aspects of collateral and packaging.

Solution

This project developed from a number of enjoyable brain storming sessions. The client had a strong vision of what they wanted to achieve, but were not quite sure how to put that into action. The solution was to take them on a exploration of their brand values, hopes and expectations.

Result

A striking design, that fits well with the product, the ethical thinking behind the brand and is instantly recognisable. Happy clients.

We were looking for a new and fresh design that would appeal to our customers and promote sales for our coconut oil.  We put this problem to Shari and she came up with some amazing concept designs.  The trick was choosing the right one from the options she presented, since they were all very appealing.  We couldn’t be happier with the final design along with our business cards, web files and branding theme material that Shari provided.

Allan Crome, The Pressery.